“BUILDING SUSTAINABILITY” reflects a commitment to play a role in building new urban lifestyle with the interest of future generations in mind, advocating the preservation of the Earth’s precious resources by promoting greater use of eco-friendly products cum innovative solutions. Entities from various sectors can relate to this vision because it is in line with the greater business community’s interest to implement sustainable development practices that helps preserve the well-being
In numerous interactions with “small and medium enterprises (SMEs)”, we noticed that their general perception is that “Going Green” requires them to expend more resources and time. And in spite of growing interest to incorporate sustainable development practices, many SMEs are still under the impression that adopting sustainable development practices will be a cost burden. As a result, although many SMEs have started adopting some form of green measures as part of their operations, many of them still adopt a wait-and-see attitude before taking the green step forward.